Our Mission

The company is on the mission:

  • To preserve and enrich the legacy of Basmati in India by ensuring the genetic integrity of the seed
  • To encourage farmers to adopt scientific agricultural practices and by leveraging world-class rice processing technologies.
  • To invest in research & development activities so as to emerge as the industry benchmark for product quality and customer service.

Our Vision

The company has a vivid vision:

  • To deliver value to the end users.
  • To be profitable and establish leadership in core markets.
  • The company strives towards diversification and expansion of the product portfolio.
  • To command top position and ensuring effective brand promotion strategies.

Our Ethics

Goel Rice mission

For us quality is everything. It's our strength. It's our passion. It enables us to delight our customers with the best of the best products. From procurement to storage, machinery to equipment, milling to final packaging; we make sure that every action of ours conveys nothing but excellence. We employ the world's best ERP applications to offer a 100% hands-free processing system and to create flawless processes. To enhance the goodness of basmati, we have a range of stringent quality tests that guarantees optimum health and wellness in every grain. Furthermore, our team of experts consistently works to ensure that the finest quality of basmati rice is procured and processed and endeavours to set a new standard for quality, taste and purity every day.

Goel Rice vision
Integrity & Empathy

We go beyond business ethics keeping our faith in prime important emotion-Humanity. We believe trust and support is the strongest trait one can show as a team.

We value our people and partners and build a transparent and amicable work culture.